1/1/2024 0 Comments Shortstack coupon![]() instant email to an entrant, social shares, extra points for social shares, embedding on a site, instant wins, and more!”Īmerican Licorice Company have run campaigns such as a hidden objects campaign, where candy lovers need to decipher clues to find the hidden objects in an image. I am most impressed with the scope of tasks that a single campaign has to offer. In Huth’s short experience with the platform, she explains, “ShortStack has a robust portfolio of campaigns and templates. Their oldest candy is still in production today and was originally introduced in 1930, Snaps®, a chewy black licorice center panned with a sweet pastel-colored candy coating.Īusten Huth, the senior graphic designer at American Licorice Company, explained that while they are new users of ShortStack (a user since November 2022) they have successfully run nine marketing campaigns and typically have at least two campaigns running at any given time. began its primary charitable giving program to provide school bags and school supplies through the Kids In Need Foundation to schools located around its Union City and La Porte locations.Īmerican Licorice Company has been in business since 1914, making it over 100 years old. Their company’s mission is to champion youth and their communities. American Licorice Company X ShortStackĪmerican Licorice is a family-owned business that produces Red Vines, Sour Punch, Torie and Howard, and Aprati. To promote this online exclusive item, American Licorice Company also launched an interactive Pickle Roulette Campaign, leveraging ShortStack’s innovative Fortune Wheel template, to engage their customers and amplify the excitement surrounding their April Fool’s Day surprise.Ĭontinue to learn how American Licorice Company produced sold-out results and a growth of over 40,000 leads compared to last year’s campaign without using ShortStack. They made every flavor the same green color, making them visually identical, and creating an exciting experience for fans to discover which flavor they will taste. As an online exclusive, consumers could order a special pack of Sour Punch Straws that included green apple, lemon-lime, watermelon, and pickle-flavored straws. They introduced a funky twist to their well-loved Sour Punch Straws – Pickle Straws. My “decorations” provided my coworkers with a laugh when they walked in that morning.Īpril Fool’s Day is filled with silly jokes, pranks (like the one above), and opportunities for brands to have some fun with their fans and all internet users.Īmerican Licorice Company decided to take their joke a step further by incorporating April Fool’s fun into their business strategy. On April Fool’s Day last year, I redecorated our whole office. ![]()
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